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This web site states the following, "Where Comfort is a Tradition Since 1974." Our analyzers noticed that the web page also said " Veteran Founded, Family Owned and Operated." The Website also said " All New, Not Used or Refurbished. At Paramount Mattress, Inc. We are dedicated to providing our customers with prompt and friendly service. We have made it our mission to provide quality products and excellent service in our customer-driven approach. All items are new, not used or refurbished. To learn more about our products and services, please call us at 323-264-3451 or email us at infoparamountmatt." The website's header had mattress as the most important optimized keyword. It is followed by sleep, bed, and twin which isn't as highly ranked as mattress. The next words paramountmatt.com uses is full. queen was included and might not be viewed by search parsers.